Mercy and joy are the characteristics that Pope Francis marks out as the virtues of evangelization.  These are important perspectives.  Just as in Lent why we do what we do is more important than what we do, in evangelization the spirit in which we proclaim Jesus Christ is very important.  If we go out to tell people that they should come and be like us and then they will be saved, we have failed in evangelizing.  If we approach others with judgment and condescension, we have failed to evangelize.  Pope Francis invites us to take on the ‘smell of the sheep” by being among them and one with them, not above them or apart from them.  There is no “them.”  There is only “us,” one people redeemed by Jesus Christ.

“24… Such a community has an endless desire to show mercy, the fruit of its own experience of the power of the Father’s infinite mercy. Let us try a little harder to take the first step and to become involved. Jesus washed the feet of his disciples. The Lord gets involved and he involves his own, as he kneels to wash their feet. He tells his disciples: ‘You will be blessed if you do this’ (Jn 13:17). An evangelizing community gets involved by word and deed in people’s daily lives; it bridges distances, it is willing to abase itself if necessary, and it embraces human life, touching the suffering flesh of Christ in others. Evangelizers thus take on the “smell of the sheep” and the sheep are willing to hear their voice. An evangelizing community is also supportive, standing by people at every step of the way, no matter how difficult or lengthy this may prove to be. It is familiar with patient expectation and apostolic endurance… The disciple is ready to put his or her whole life on the line, even to accepting martyrdom, in bearing witness to Jesus Christ, yet the goal is not to make enemies but to see God’s word accepted and its capacity for liberation and renewal revealed. Finally an evangelizing community is filled with joy; it knows how to rejoice always. It celebrates every small victory, every step forward in the work of evangelization.”

Pope Francis then emphasizes the centrality of the Liturgy in the work of evangelization:

“24… Evangelization with joy becomes beauty in the liturgy, as part of our daily concern to spread goodness. The Church evangelizes and is herself evangelized through the beauty of the liturgy, which is both a celebration of the task of evangelization and the source of her renewed self-giving.”

Pope Francis sees the parish as the locus for this evangelizing effort but only if it is outward directed:

“28. The parish is not an outdated institution; precisely because it possesses great flexibility, it can assume quite different contours depending on the openness and missionary creativity of the pastor and the community. While certainly not the only institution which evangelizes, if the parish proves capable of self-renewal and constant adaptivity, it continues to be “the Church living in the midst of the homes of her sons and daughters”.[26] This presumes that it really is in contact with the homes and the lives of its people, and does not become a useless structure out of touch with people or a self-absorbed group made up of a chosen few.”